Search Engine Optimization, also known as SEO, is only one piece of the puzzle when it comes to driving traffic to a web property. Digital Provisioners' traffic experts can design a multi-faceted program that does more than just drive traffic to your web site: It will drive the right kind of traffic to your web site.

The right kind of web visitor is the kind that is most inclined to spend money, in case you were wondering.

We believe in tracking and accountability. In fact, that is our only black magic: Our traffic generation efforts are at their worst on the first day they're employed. After that we evaluate and adjust, tuning our efforts nearly every week. Our magic is simply knowing how each and every tool we use is performing... we weed out the bad and improve the good.

Because we use Google Analytics on every page of your web site from day one, we can track the effectiveness of each and every traffic generation technique we use right away. We then evolve our tactics to those that have the most positive return-on-investment. Since we create detailed reports for you, we will fully prepare you to continue pursuing the most effective efforts on your own.

As a former educator, Ross Lambert believes that part of our job is to educate. Digital Provisioners traffic generation experts will not only design promotional campaigns for you, but we will also provide the tools and expertise you need to execute them yourself! And even if you'd rather have us execute the plan, we believe the education you'll receive is good for us both: You'll know why we do what do.
 

Local Search 

CEO Ross Lambert is fast becoming a recognized expert in optmizing for local search, i.e. getting maximum results and value from searches where geography matters, e.g. "Seattle sushi restaurants". He has been asked to present his introductory seminar entitled "Local Search Mastery" to several groups and also taken on individual clients.

Google itself maintains that 70% of all searches are geographically-related. The best estimates are that nearly half of all searches for local businesses are now happening on the internet versus the phone book. As time goes on, the ratio of web searches to phone book searches is only going to tip more to the web side of things, largely thanks to mobile phones.